One of the best ways to establish your online credibility in any niche is by interviewing experts in that niche. Podcasting is a fantastic way to boost your credibility online by interviewing experts. A lot of podcasters are intimidated about asking these experts for an interview but the truth is most folks welcome the added publicity and the aura of being an expert in their field which an interview bestows on them. Put yourself in their shoes. You have a website and product you’re selling. Someone contacts you in that niche and they want to interview you. You would jump at it! I know I would and I have. So don’t look at it as one way street. Both the the interviewer and the interviewee will benefit. You will be surprised how most people you approach will readily agree to be interviewed. Here are some tips on how to find interview subject in your podcasting niche.
Hit the search engines
The more specific your niche, the easier is to find experts willing and able to grant your interview request. Searching online is the best tool to find possible interview subjects. I suggest using Google since it is the #1 search engine in the world.
So, lets say for example you’re in the quilting niche. Go hit Google and search “quilting”. Who comes out on top? The #1 listing is an About.com article written by Janet Wickell. There you will find her bio and contact information. She would be a fantastic interview subject for your quilting podcast. Work down the line. I see Quilt University listed on page 1. A quick tour of their website and I see a faculty section with 33 quilting instructors! Each with their bio, website, and contact info. That could be 33 interviews right there. I would bet the majority of them would more than happy to be interviewed as a quilting expert on your quilting podcast. Where they get free publicity and the chance to plug their quilting product and/or website. It’s a win-win situation.
Do you see the possibilities? You could have a never ending stream of folks to interview for your niche podcast by simply searching your niche keyword on the search engines.
Do a search for “quilting” on Amazon. There are 1,180 products tagged as “quilting”. A lot of books, DVD’s, patterns, etc. The authors names clearly marked with a bio and their contact information. Even if the author’s contact information isn’t listed on Amazon search Google and you will easily find their website with their contact information. Here are folks with books on quilting. Don’t you think at least a few of them would be interested in being interviewed in your quilting podcast?
If you don’t ask
There is the old saying:Ask and You Shall Receive. Send your interview subject a professional written email with information about your podcast and yourself. Be brief. Don’t load it with statistics you can provide that to them if they request. Send them an email with “Interview Request” in the subject line and keep your first communication brief:
Dear Jane Doe,
I read your Quilting For Beginners book and I found it to be an excellent resource for quilters. I’m the host and producer of the Quilting Podcast (URL HERE) and I would like to interview you for an upcoming show. It should only take about 30 minutes of your time via telephone.
You can reach me at YOUR CONTACT INFO
You will be surprised how many interviewees you will line up if you just simply ask them.
For more interview tips, including how to record and podcast your interviews visit my website.